Articles

Title: Environmental adaptation patterns in the Hungarian public retail drug supply – Testing the applicability of Miles and Snow’s strategic typology in a regulated industrial setting
Authors: ÁDÁM CSEPETI

Title: Sport development initiatives at micro-regional level – Theoretical propositions and case study analysis
Authors: KRISZTINA ANDRÁS – MIKLÓS KOZMA – ZOLTÁN KYNSBURG

Title: Social media activities of small and medium-sized enterprises – Special contents and their consumer reactions in the case of Hungarian catering establishments
Authors: ÉVA MARKOS-KUJBUS – TÜNDE KISS – MIRKÓ GÁTI – TAMÁS CSORDÁS

Title: The effect of product perception, shopping experience, and information access on the buying intention of online customers
Authors: LÁSZLÓ SEER – MIHAI-CONSTANTIN AVORNICULUI

Title: Sponsors/ Editor/ Board of editors
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