Articles

Title: Predictors and effect of consumer price sensitivity: The case of Croatia
Authors: IVANA KURSAN MILAKOVIĆ – MIRELA MIHIĆ

Title: Lessons from an online social marketing campaign: Promoting reading on Facebook
Authors: ÁKOS VARGA – ILDIKÓ KEMÉNY – ÉVA MARKOS-KUJBUS

Title: Romania as a country brand: A comparative study based on current nation brand indexes
Authors: ISTVÁN BENEDEK

Title: Book review: Financial Literacy (Panacea or placebo? – A Central European Perspective)
Authors: AMALIA FUGARU

Title: Sponsors/ Editor/ Board of editors
Authors: