Articles

Title: Corporate strategy and competitiveness in a knowledge-based economy
Authors: Iván Bélyácz

Title: Perception of well-run companies: Opinions of master’s-level business students from Hungary
Authors: László Berényi

Title: Analysis of the financial situation of Hungarian sports enterprises
Authors: Veronika Fenyves – Éva Bába Bácsné – Krisztina Dajnoki – Dóra Kerezsi

Title: The reason for the dynamic development of the sports industry is the increase in demand for sports opportunities due to leisure and lifestyle changes. This creates a continually expanding market for enterprises providing sports services and for businesses dealing with sports tourism and sports equipment production. Thus, the economic analysis of enterprises engaged in sports activities is an interesting and necessary field of research. The primary objective of this paper is to analyse the financial situation of enterprises whose primary business activity falls under NACE 931 “Sports activity”. The 1,568 enterprises included in the sample were grouped into four clusters based on their net sales revenue, operating profit and balance sheet total. Subsequently, individual clusters were analysed (return on assets, return on equity, quick liquidity ratio and total indebtedness). The favourable short-term financial position of sports enterprises is due to their activity, i.e. they possess a relatively high amount of cash and a low amount of short-term liabilities. However, in the long run, these enterprises are significantly indebted, the main reason for that being probably their very low or even negative equity.
Authors: Ibolya Szalai – Arnold Tóth

Title: Editors
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