Courses

Courses

List of International Guest Lecturers  

No. Last name First name Home university Country Course Format
1. Blanco-Moreno Sofía University of León Spain Marketing and Data Analysis: Insights Through Photography and Artificial Intelligence On-site
2. Carter Douglas St. Edward’s University U.S.A. The Entrepreneurial Mindset: Developing a Lean Canvas and Interpersonal Networking Skills On-line
Love Leonard Texas A&M University – San Antonio USA
3. Díaz César Universidad de Ibagué Colombia Management Approaches to Global Business Processes On-site
4. Gilormini Patrick Lyon Catholic University ESDES France Human Ressources Management and Artificial Intelligence : opportunities and challenges On-site
5. Graziano Susanna University of Parma Italia Designing engaging Retail Environments through Shopper Marketing On-site, On-line
6. Juszczyk Patrycja University of Economics in Katowice Poland Management in cultural institutions On-site
7. Kubiczek Jakub University of Economics in Katowice Poland Customer-Centric Marketing: Data-Driven Analysis for Inclusive and Effective Segmentation On-site
8. Lochmüller Martin Hof Universit of Applied Sciences Germany Measurement of physiological indicators in consumer behaviour research On-site
9. Martelli Matteo Università Carlo Cattaneo – LIUC Italy Managerial Economics On-site
Pastori Sonia
10. Mládková Ludmila Prague University of Economics and Business Czech Republic Crazy approaches to management of organisation – examples from practice On-site
11. Moravec Tomas University of Business and Economics Prague Czech Republic Tourism Insolvency and Prevention On-site
12. Pick Doreén Hochschule Merseburg Germany Digital market research and AI ethics On-line
13. Reali Alessio LIUC, Università Carlo Cattaneo Italy The laws on business: on project financings, joint ventures, securitizations, timeshares, and ESOPs as key entrepreneurial activities commonly performed worldwide, and on their technical differences in every State. On-site
14. Salvietti Giada Università di Parma Italy Promoting socially sustainable behaviors through Social Marketing On-site
15. Sanguinetti Veronique UPHF France Managing projects with Design Thinking On-site
16. Stavrakoudis Athanassios University of Ioannina Greece Knowledge Management On-site
17. Velinov Emil RISEBA University of Applied Sciences Latvia Foreign Entry Market modes in Emerging markets On-site, On-line
18. Wengelnik Cate Texas A&M University – San Antonio USA The Art and Science of International Leadership On-line
19. Xharo Elka FH Wien der WKW Austria Playful introduction to AI and Python On-site

Contact

Babes-Bolyai University of Cluj-Napoca
Faculty of Economics and Business
Administration
Teodor Mihali Street, No. 58-60, 400591, Cluj-Napoca, Romania

Academic coordinator
Assoc. Prof. Ovidiu-Niculae Bordean
E-mail: ovidiu.bordean@econ.ubbcluj.ro

Partners’ coordinator
Assist. Prof. Irina Salanță
E-mail: irina.salanta@econ.ubbcluj.ro

Assist. Prof. Dan Lungescu
E-mail: dan.lungescu@econ.ubbcluj.ro

Students’ coordinator
Assist. Prof. Ioana Beleiu
E-mail: ioana.muresan@econ.ubbcluj.ro

Assoc. Prof. Viorela Văidean
E-mail: Viorela.vaidean@econ.ubbcluj.ro

Design & Promotion: Mihai Guță