Both international lecturers and students are invited to attend the  Workshop Mind the Gap: The University and The Business Environmentduring which experts from the business community will give presentations  about best practice examples from their companies. The Workshop is  intended to offer new perspectives on the relation between academia and  companies and at the same time provide solutions to strengthen this  relation.


Oana-Cătălina PENCU

Topic: Growing brand awareness through organic marketing: the Meron story

About Oana-Cătălina: Oana is a marketing professional with over 4 years of experience as a creative mind and storyteller. She is mostly known for her work at Meron coffee shop chain as their Marketing and Events Manager for the last 2 years. Recently, she has joined the Communication team of Betfair Romania Development as their Events & Storytelling Intern.


Claudiu RUSU

Topic: Marketing Strategy for Global Markets: Challenges and Opportunities

About Claudiu: Claudiu is a digital marketing strategist with a focus on the IT industry and international markets. He is responsible for B2B campaigns and marketing communications at companies such as CoSoSys and Onyx Beacon. His expertise is in lead generation, SEO, SEM, localization and brand management with previous experience in events and marketing agencies.


Babes-Bolyai University of Cluj-Napoca
Faculty of Economics and Business
Teodor Mihali Street, No. 58-60, 400591, Cluj-Napoca, Romania

Academic coordinator
Assoc. Prof. Ovidiu-Niculae Bordean

Partners’ coordinator
Assist. Prof. Irina Salanță

Assist. Prof. Dan Lungescu

Students’ coordinator
Assist. Prof. Ioana Beleiu
Assist. Prof. Anamaria Petre
Contact us on Facebook