UBB, FSEGA


On-Line & On-site

15 – 19 July 2024


Description

UBB-FSEGA International Summer School on Business Administration is organized by the Faculty of Economics and Business Administration from Babeș-Bolyai University in Cluj-Napoca. This year the summer school will take place on-line, during 15th – 19th July 2024, through Zoom. Participants can choose one of the two tracks offered: 1) Current Issues in Management and Marketing and 2) Corporate Finance, Reporting and Communication.

Aim of the program

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world. It is intended to develop students’ grasp of business as it provides numerous opportunities for networking. The courses offered during the summer school will provide students with valuable knowledge about how to run, bring to market and finance a business with a perspective on Eastern Europe. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment.

Tracks

Track 1: Current Issues in Management and Marketing

This track will focus on the following topics:

  1. Human Resource Management Practices
  2. Collaborative negotiations
  3. Introduction to critical thinking
  4. Brand positioning
  5. Intercultural business communication

Track 2: Corporate Finance, Reporting and Communication

This track will focus on the following topics:

  1. Foreign exchange market
  2. Integrated thinking and reporting for a sustainable business
  3. Principles of corporate finance
  4. Non-financial reporting
  5. Intercultural business communication

 

Lecturers

Viorela-Ligia Văidean, PhD

Viorela-Ligia Văidean, PhD

Viorela-Ligia Văidean obtained a Bachelor Degree in Finance and Banking from ‘Babeş – Bolyai’ University (BBU) Cluj-Napoca, Romania in 2006, further graduating a Master program in Corporate Finance and Insurances and another one in Project Management and Evaluation. She’s also an engineer, having graduated the Technical University in Cluj-Napoca in 2007. She successfully followed a full time PhD program, obtaining the PhD title in the Finance field, in 2010. In 2015 she graduated a postdoctoral study program. She successfully defended her Habilitation Thesis in 2021. She has worked as a Teaching Assistant and then a Lecturer, for the Finance Department within BBU Cluj-Napoca. She has also worked as an Expert for different EU financed projects and grants. She has published more than 40 research papers and attended several international conferences. She has been the author or coauthor of ten books and international book chapters. Her research interests cover the areas of Health Economics, Corporate Finance, Financial Management, Public Policies.

Veronica-Diana Micle, PhD

Veronica-Diana Micle, PhD

Veronica-Diana Micle is a Lecturer at the Faculty of Economics and Business Administration, “Babeș-Bolyai” University, Cluj-Napoca, Cluj. She activates within The Department of Modern Languages and Business Communication. She teaches Business English applied to Economics, Business Communication and Intercultural Communication Modules.

Research interests: Business English, Professional Communication, Intercultural Communication, Politeness Theory,Pragmatics, Academic Teaching and Learning, Online Education, Testing, Foreign Language Teaching Methodology, International Language Certification.

Ovidiu I. Moisescu, PhD

Ovidiu I. Moisescu, PhD

Ovidiu I. Moisescu is an Associate Professor in Marketing and Branding at the Marketing Department, Faculty of Economics and Business Administration at Babeș-Bolyai University of Cluj-Napoca, Romania. He completed his PhD in Marketing at the West University of Timișoara (Romania), as well as postdoctoral research project at Babeș-Bolyai University of Cluj-Napoca (Romania) and Corvinus University of Budapest (Hungary). His research focuses on consumer behavior, brand loyalty, CSR, and methodological issues in consumer data analysis.

Monica Zaharie, PhD

Monica Zaharie, PhD

Monica Zaharie is Professor at the Faculty of Economics and Business Administration, Babeș-Bolyai University from Cluj-Napoca, Romania. She has international experience in HR by taking part into international projects, teaching international students, and attending numerous academic conferences across the world. Having a background in Psychology, she was actively involved in the development of the career centre at the faculty level. Her research interests relate to organizational psychology, human resource management, and higher education. Since 2012 she has been the editor of the journal Studia Universitatis Babeș Bolyai Oeconomica.

Adriana Tiron-Tudor, PhD

Adriana Tiron-Tudor, PhD

Adriana Tiron-Tudor is a Professor at the Faculty of Economics and Business Administration from the Babeș-Bolyai University. She holds a PhD in Accounting from the Babeș-Bolyai University of Cluj-Napoca. She is a chartered accountant and a financial auditor. She was a member of IPSASB, IFAC, and PSAAG. Now she is the chair of Professional Accountancy Education Europe, and an ambassador of IFR4NPO.  Dr. Tiron-Tudor was guest lecturer at various universities: Malaga University (Spain), Budapest Business University (Hungary) Zagreb University (Croatia), Vientiane University, (Laos), Riga University (Latvia), Beijing technological Institute (China) . She has published so far 9 books as main or co-author and has more than 75 articles published in international journals and Conference Proceedings. She served as a member of editorial board for various international journals and as a member of conference scientific committee for many international conferences. She is involved constantly in international academic projects. Her research interests focus on the corporate governance and reporting, accounting and auditing profession. Dr. Tiron-Tudor teaches several courses to undergraduate, graduate and doctoral students: Financial Accounting, Business and Technologies, Consolidated Financial statements.

Cristina Alexandrina Ştefănescu, PhD

Cristina Alexandrina Ştefănescu, PhD

Cristina Alexandrina Ştefănescu is an Associate Professor, PhD Habil., at the Babeș-Bolyai University, Faculty of Economics and Business Administration. She awarded a postdoctoral scholarship from the Bucharest Academy of Economic Studies, including an international mobility at the University of Reading, UK.

She has 6 years’ practical expertise in banking supervision within the National Bank of Romania and over 13 years’ experience in the academic field.

During her university career, she has been teaching various accounting and auditing courses (focused mostly on banking and the public institutions) at both undergraduate and graduate levels, but she has also provided research advisory for the PhD students. She was an expert trainer (lecturer) in the POSDRU Project “Training of the high school teachers who teach economic subjects”.

Her research activity addressed, at first, the banking environment, its transparency and corporate governance. Recently, her interests focused on financial and non-financial reporting. She has published numerous scientific papers on these research areas, both nationally and internationally: over 60 journal articles (including prestigious publishers such as Taylor & Francis, Emerald, Elsevier, Springer, Palgrave MacMillan), 9 book chapters and/or books, and she attended more than 20 conferences (e.g. European Accounting Association (EAA), Comparative International Governmental Accounting Research (CIGAR), International Academy of Business and Economics).

Diana Christine Zelter, PhD

Diana Christine Zelter, PhD

Diana Christine Zelter is a Senior Lecturer at the Faculty of Economics and Business Administration from the Babeș-Bolyai University. Dr. Zelter is the Head of the Department of Modern Languages and Business Administration and she is specialized in Business English, Intercultural Business Communication and Organizational Communication. She holds a PhD in Management from the Babeș-Bolyai University of Cluj-Napoca. Dr. Zelter has published numerous papers in international journals and has participated as keynote speaker and presenter at several international conferences. She has just completed a training programme at The Institute of Management and Intercultural Communication from Paris. Dr.  Zelter teaches undergraduate and postgraduate courses and seminars in Business English, Business Communication, Applied Specialized Language for Finance and Accounting, Intercultural Business Communication.

Codruța Maria Făt, PhD

Codruța Maria Făt, PhD

Codruța Maria Făt is an Associate Professor at the Faculty of Economics and Business Administration from the Babeș-Bolyai University. Dr. Făt holds a PhD in Finance from the Babeș-Bolyai University of Cluj-Napoca. Dr. Bordean is guest lecturer at Universite de Caen Normandie (France). She has published so far 3 books as main author and has more than 70 articles published in international journals and Conference Proceedings. She’s the responsible of Banks and Capital Markets master. Her research interests focus on the international finance, financial derivatives, exchange rate market, financial education and international banking. Dr. Făt teaches several courses to both undergraduate and graduate students: International finance, Commodities markets, Financial Derivatives, International Banking.

Dan-Călin LUNGESCU, PhD

Dan-Călin LUNGESCU, PhD

Dan C. Lungescu is an Assistant Professor in the Faculty of Economics and Business Administration, “Babeș-Bolyai” University of Cluj-Napoca. He earned a PhD degree in Management, awarded by the same university, on a topic related to the cultural bases of management. Dr. Lungescu is main author or co-author of several books and articles, especially focusing the international side of management. He is chair of the Managerial Challanges of the Contemporary Society international conference. His research interests follow the subjects he teaches to both undergraduate and graduate students: Management, Comparative management, Change management, Leadership in organisations.

Maria Luiza SOUCA, PhD

Maria Luiza SOUCA, PhD

Maria Luiza Souca is a Lecturer at the Faculty of Economics and Business Administration from the Babeș-Bolyai University. She holds a PhD in Marketing from the Babeș-Bolyai University of Cluj-Napoca. Dr. Souca was guest lecturer at EM Normandie (France) and University Napoli Parthenope (Italy). She has one book and more than 20 articles published in international journals and conference proceedings focused on consumer satisfaction, tourism, innovation, and marketing. Dr. Souca teaches several courses to both undergraduate and graduate students: Business Negotiations, Promotional Tools and Techniques, Services Marketing, and the Fundamentals of Services.

Program fees & Payment

The tuition fee for the program is 200 Euros/track. Students who study at partner universities will benefit from a wave of tuition. A list of partner universities can be downloaded here. There is a maximum limit of 30 students who will be admitted to each track of the program. Applications will be reviewed on a rolling basis until cohort limit is reached.

The participation fee covers the following services:

  • Business courses and study materials
  • Grade certificate

The program fee does not include:

  • Bank commissions

The tuition fee must be paid no later than 10th of July 2023, to faculty’s bank account:

Beneficiary: UBB Cluj-Napoca, str. M. Kogalniceanu, nr. 1, Romania
Bank: BCR, str. Baritiu, nr. 10-12, Cluj-Napoca, Romania
Account: RO16RNCB0106026604700008, SWIFT RNCBROBU
Remarks: Fee for UBB-FSEGA International Summer School 2023

A proof of the payment will be sent to the following e-mail address: ovidiu.bordean@econ.ubbcluj.ro

Registration

Module selection: (required)

Last name: (required)

First name: (required)

Age: (required)

Gender: (required)

University: (required)

Country: (required)

Year of study: (required)

E-mail address: (required)

Phone number: (required)

CV (pdf only, limit:2mb)

Passport (pdf onl, limit:2mb)

Letter of intent (pdf only, limit:2mb)

Letter of recommendation (pdf only, limit:2mb)

Important dates

Summer school period:

 15 – 19 July 2024

 Registration deadline:

 5th July 2024

Notification of acceptance:

Within 2 days after registration

Testimonials

“The UBB-FSEGA International Summer School on Business Administration was definitely one of my highlights of 2017. I learned so much about topics I felt I didn’t have enough knowledge about but thankfully I was able to join in on the discussions and it was wonderful to participate.” 

Anneke Feenstra

Hanze University of Applied Sciences, Groningen,
The Netherlands

 

“UBB-FSEGA International Summer School on Business Administration was so interesting and useful for me. The profound lectures contained ideas that I will implement in my practice. Thank you for amazing time, beautiful Cluj, skilful professors, friendly participants, wonderful trips!”

Marina Nehrey

National University of Life and Environmental Sciences,
Ukraine

 

“I am grateful for the the opportunity to participate in the UBB-FSEGA International Summer School on Business Administration. I am still thinking of it regularly because it has left a lasting impression in my life.”

Stefan Hergert

Chemnitz University of Technology,
Germany

Coming from an Engineering background I needed to learn more about the business side of things. With the  various live examples and Business case studies, the summer school at UBB – FSEGA was a platform to improve my  Sales and Engineering project management  skills in general. I also personally got to meet some of the brightest  students and Entrepreneurs from different countries, with whom I am still in contact with even today.

Vipul Ballupet

Chemnitz University of Technology,
Germany

Overall, I would definitely recommend this program. The program offered an accessible “bite-sized” oppurtunity for students to be exposed to a transformative learning experience that could inspire students to study abroad or bare minimum expose students who may not otherwise study abroad to interactive experiences of communicating with peers from diverse backgrounds & a more global mindset. Thank you once again for passing along this unique opportunity! Looking back, I am truly proud in having gone above & beyond to participate in this experience.”

Trevor Nigus
Illinois State University,
United States of America

Thank you once again for this really nice experience of the summer  school and the interesting subjects too and thank you also for all the efforts you did for us.”

Boubakeur Djoudi,
Otto-von-Guericke- Universität Magdeburg,
Germany

“The summer school has been so interesting, funny and full of emotions that I’ll never forget it! I appreciated the variety of the activities, from the most traditional evening to the most innovative and technological of FlightX. Even the professors and their lectures have been very interesting and clear in explanations letting people with any background to understand all the topics!”

Silvia Brasile
University of Insubria,
Italy

Contact

Faculty of Economics and Business Administration
58-60, Teodor Mihali Street, 400591, Cluj-Napoca, Romania
econ.ubbcluj.ro

Academic Coordinator of the Summer School:
Assoc. Prof. Ovidiu BORDEAN, PhD
E-mail: ovidiu.bordean@econ.ubbcluj.ro

Graphic and Web Design by Mihai Guta

webdesign:
mihaivladguta.eu