27 July – 3 August 2020


UBB-FSEGA International Summer School on Business Administration is organized by the Faculty of Economics and Business Administration from Babeș-Bolyai University in Cluj-Napoca. This year the summer school will focus on Sales Strategy, Human Resource Management Practices, International Project Management, Cultural Dimensions of Management with a perspective on Eastern Europe and will take place during 27th July – 3rd August 2020. On top of that, participants will  have the chance to experience the student life in Cluj-Napoca through a  variety of cultural and social activities. In addition, participants  will take a three day trip to visit some of the best places in  Transylvania, like Sighisoara, Bran Castle, Brasov and several  citadels.

Aim of the program

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world. It is intended to develop students’ grasp of business as it provides numerous opportunities for networking. The courses offered during the summer school will provide students with valuable knowledge about the two perspectives involved in a sale, retailing in an international context and analysis of disclosed information concerning operating business. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment. The summer school strives itself to be the best mixture between education and entertainment.


Module 1: Sales Strategies (Lecturer: Maria Luiza SOUCA, PhD)

Module aim

The module entitled Sales Strategy is focused on presenting the two perspectives involved in a sale: the customer’s perspective when choosing what to buy, and the seller’s perspective on creating the best offer which can then guarantee the sale. 

Module outline

Part 1: Sales Strategy – The customer perspective 

  1. What is the customer?
  2. What are the factors which influence the customer in his buying decision?
  3. The stages of the customer’s buying decision.

Part 2: Sales Strategy – The seller’s perspective 

  1. What is a negotiation?
  2. How to create the best offer?
  3. Negotiation and Selling Techniques

Module 2: Human Resource Management Practices (Lecturer: Monica ZAHARIE, PhD)

Module aim 

The course will develop the capacity to understand current HR challenges faced by organizations and it will build the skills required for working in multinational organizations and across national borders by providing general knowledge in HR.

Module outline 

  1. Staffing: recruitment and selection
  2. Career management
  3. Training and development
  4. Performance management
  5. HRM in international context

Module 3: Cultural Dimensions of Management (Lecturer: Dan C. LUNGESCU, PhD)

Module aim

The course focuses the sociocultural bases of management, outlining the most important differences between countries in terms of mindsets and behaviours, and providing students with knowledge on how to develop cultural competence.

Module outline 

  1. The concept of culture
  2. National cultures
  3. Impacts of culture on international business
  4. Developing intercultural competence

Module 4: International Project Management (Lecturer: Ioana BELEIU, PhD)

Module aim

The module entitled International Project Management is focused on presenting basic concepts related to projects and project management, the main international standards and guidelines in project management and the most useful tools and methods of project planning. 

Module outline

Part 1: International Project Management – Basic concepts 

  1. What is a project? What are the characteristics of projects?
  2. What are the main international standards and guidelines in project management?
  3. The steps in project stakeholders’ management.

Part 2: International Project Management – Planning projects 

  1. The main planning tools used in project management.
  2. Project teams.
  3. How to manage risks in projects?




Ioana BELEIU is a Teaching Assistant at the Faculty of Economics and Business Administration, Babeș-Bolyai University. Her research interests relate to project management. She finished her PhD studies in 2012. The doctoral research was focused on the impact of projects on regional development. She also conducted a post-doctoral study focused on the relationship between success factors of projects and the dimensions of projects’ governance. She has international experience by participating during her doctoral and post-doctoral studies, in research internships at the Vienna University of Economics and Business and at the University of Vienna. She attended numerous international academic conferences and published several books, book chapters and articles focused on management and project management. She teaches Project Management to both undergraduate and graduate students.



Dan C. Lungescu is an Assistant Professor in the Faculty of Economics and Business Administration, “Babeș-Bolyai” University of Cluj-Napoca. He earned a PhD degree in Management, awarded by the same university, on a topic related to the cultural bases of management. Dr. Lungescu is main author or co-author of several books and articles, especially focusing the international side of management. He is chair of the Managerial Challenges of the Contemporary Society international conference. His research interests follow the subjects he teaches to both undergraduate and graduate students: Management, Comparative Management, Change Management, Leadership in Organisations.

Maria Luiza Souca, PhD

Maria Luiza Souca, PhD

Maria Luiza Souca is a Lecturer at Faculty of Economics and Business Administration, Babeș-Bolyai University. She holds a Ph.D. in Marketing from the Babeș-Bolyai University of Cluj-Napoca. She was also a guest lecturer at Ecole de Management de Normandie, France. She has published one book on customer satisfaction in the hotel industry, and more than 15 articles in international journals and Conference Proceedings from all over the world, with a focus on customer satisfaction measure and management, open innovation, tourism, and viral marketing. Her current research interest focuses on the tourism industry, business negotiation, and event marketing and management. She teaches several courses to both undergraduate and graduate students: Business Negotiation, Fundamentals of Services and Tourism Marketing.



Monica Zaharie is an Associate Professor at the Faculty of Economics and Business Administration, Babeș-Bolyai University from Cluj-Napoca, Romania. She has international experience in HR by taking part into international projects, teaching international students, and attending numerous academic conferences across the world. Having a background in Psychology, she was actively involved in the development of the career centre at the faculty level. Her research interests relate to organizational psychology, human resource management, and higher education. Since 2012 she has been the editor of the journal Studia Universitatis Babeș-Bolyai Oeconomica.

Program fees & Payment

The tuition fee for the program is 375 Euros.

Students should pay the  fee only after they receive the official acceptance letter and the visa  if required.

The participation fee covers the following services:

• Business courses and study materials
• Breakfast and lunch (Monday to Friday on lecture days)
• Accommodation in students’ dorms on-campus (3 students in a room)
• Internet access (WiFi) on campus
• One company visit
• Grade certificate
• Social and cultural program (guided city tour, visit of Village Museum, Romanian evening)
• A three day trip in some of the  most beautiful places in Transylvania, like Sighisoara, Bran, Brasov with breakfast and lunch included.


The program fee does not include:

• Visa expenses
• Travel costs to and from Cluj-Napoca
• Insurance costs
• Bank commissions

The tuition fee must be paid no later than 15th of April 2020, to
faculty’s bank account:

Beneficiary: UBB Cluj-Napoca, str. M. Kogalniceanu, nr. 1, Romania
Bank: BCR, str. Baritiu, nr. 10-12, Cluj-Napoca, Romania
Account: RO16RNCB0106026604700008, SWIFT RNCBROBU
Remarks: Fee for UBB-FSEGA International Summer School on Business
Administration 2020
A proof of the payment will be sent to the following e-mail address:


Students will be accommodated in the faculty’s dormitories which are right on-campus. A maximum of three students will share a room. Each room has its own private bathroom and WiFi access.


Last name: (required)

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Phone number: (required)

CV (pdf only, limit:2mb)

Passport (pdf onl, limit:2mb)

Letter of intent (pdf only, limit:2mb)

Letter of recommendation (pdf only, limit:2mb)

Important dates

Summer school period:

27 July – 3 August 2020

Registration deadline: 

15 April 2020 

Notification of acceptance: 

Within 1 week after registration


“The UBB-FSEGA International
Summer School on Business Administration was definitely one of my highlights of 2017. I learned so much about topics I felt I didn’t have enough knowledge about but thankfully I was able to join in on the discussions and it was wonderful to participate

Anneke Feenstra

Hanze University of Applied Sciences, Groningen,
The Netherlands


“UBB-FSEGA International Summer School on Business Administration was so interesting and useful for me. The profound lectures contained ideas that I will implement in my practice. Thank you for amazing time, beautiful Cluj, skilful professors, friendly participants, wonderful trips!”

Marina Nehrey

National University of Life and Environmental Sciences,


“I am grateful for the the opportunity to participate in the UBB-FSEGA International Summer School on Business Administration. I am still thinking of it regularly because it has left a lasting impression in my life.”

Stefan Hergert

Chemnitz University of Technology,


Faculty of Economics and Business Administration
58-60, Teodor Mihali Street, 400591, Cluj-Napoca, Romania

email: summerschool@econ.ubbcluj.ro

Academic Coordinator of the Summer School:
Assoc. Prof. Ovidiu BORDEAN, PhD
E-mail: ovidiu.bordean@econ.ubbcluj.ro

Graphic and Web Design by Mihai Guta (mihaivladguta.eu)