UBB, FSEGA

30 July - 4 August 2018

Description

UBB-FSEGA International Summer School on Business Administration is organized by the Faculty of Economics and Business Administration from Babeș-Bolyai University in Cluj-Napoca. This year the summer school will focus on International Retailing, Sales Strategy and Segments Reporting with a perspective on Eastern Europe and will take place during 30 July – 4th August 2018. The summer school is the best opportunity to visit Cluj-Napoca, the capital of Transylvania and learn more about the Romanian culture. On top of that, participants will have the chance to experience the student life in Cluj-Napoca through a variety of cultural and social activities including a one day trip to Sighisoara.

Aim of the program

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world. It is intended to develop students’ grasp of business as it provides numerous opportunities for networking. The courses offered during the summer school will provide students with valuable knowledge about the two perspectives involved in a sale, retailing in an international context and analysis of disclosed information concerning operating business. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment. The summer school strives itself to be the best mixture between education and entertainment.

Courses

Module 1: Sales Strategy
Module aim
The module entitled Sales Strategy is focused on presenting the two perspectives involved in a sale: the customer’s perspective when choosing what to buy, and the seller’s perspective on creating the best offer which can then guarantee the sale.
Module outline
Day 1: Sales Strategy – The customer perspective (Lecturer: Maria Luiza Souca, PhD)

  1. What is the customer?
  2. What are the factors which influence the customer in his buying decision?
  3. The stages of the customer’s buying decision.

Day 2: Sales Strategy – The seller’s perspective (Lecturer: Maria Luiza Souca, PhD)

  1. What is a negotiation?
  2. How to create the best offer?
  3. Negotiation and selling techniques

Module 2: International Retailing
Module aim
The module focuses on International Retailing while discussing aspects such as retailing in international context, retail globalization versus retail localization, retail sustainability, generational marketing and omni-channel retailing.
Module outline
Day 3 & 4: International Retailing (Lecturers: Dan-Cristian Dabija, PhD & Ioana Nicoleta Abrudan, PhD)

  1. Retailing – delimitations;
  2. International retailers: Glocalization
  3. International retailers: Sustainability
  4. Generational marketing: a challenge for international retailers
  5. Omnichannel retailing: The modern success story in customer targeting

Module 3: Segments reporting
Module aim
The module focuses on the analysis of disclosed information concerning operating business or/and geographical segments of an entity that enables the evaluation of financial effects of the different business activities in which it engages and the economic environments in which it operates. Segments reporting highlight the information and measure to what extent management believes are important and used in proper manner to make key decisions. It also provides a better link between the financial statements and the information reported in management commentaries.
Module outline
Day 5: Information concerning operating segments (Lecturer: Adriana Tiron Tudor, PhD)

  1. Identifying operating segments
  2. Aggregating and reporting segments
  3. Segment disclosures

Lecturers

Adriana Tiron-Tudor, PhD

Adriana Tiron-Tudor, PhD

Adriana Tiron-Tudor is Professor at the Department of Accounting and Audit and PhD Supervisor in Accounting at the PhD School in Business and Economics of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Dr. Tiron-Tudor leaded international and national research projects, published in various journals (Sustainability Accounting, Management and Policy Journal, Journal of Economic and Administrative Sciences, Transylvanian Review, Journal of Environmental Protection and Ecology) has participated in numerous conferences, and serves as an ad-hoc reviewer for international journals, as well as for Romanian and European research projects. She teaches Financial Accounting, Consolidated Financial Statements, Public Sector Accounting, and International Financial Reporting Standards. She is also a chartered accountant and financial auditor, representing the Romanian accounting profession at International Public Sector Accounting Standards Board at International Federation of Accountants, and at European level in Public Sector Accounting and Auditing Committee, Accountancy Europe. Dr. Tiron-Tudor has conducted different trainings on financial reporting for practitioners. She was invited to deliver trainings in several universities across the globe.

Maria Luiza Souca, PhD

Maria Luiza Souca, PhD

Maria Luiza Souca is a Lecturer at Faculty of Economics and Business Administration, Babes-Bolyai University. She holds a PhD in Marketing from the Babes-Bolyai University of Cluj-Napoca. Dr. Souca is a guest lecturer at Ecole de Management de Normandie, France. She has published one book on customer satisfaction in the hotel industry, and more than 15 articles published in international journals and Conference Proceedings from all over the world, with a focus on customer satisfaction measure and management, open innovation, tourism and viral marketing. Her current research interest focus is on the tourism industry, business negotiation and event marketing and management. Dr. Souca teaches several courses to both undergraduate and graduate students: International Marketing, Business Negotiation, Fundamentals of Services and Tourism Marketing.

Dan-Cristian Dabija, PhD

Dan-Cristian Dabija, PhD

Dan-Cristian Dabija, PhD, is Associate Professor at the Department of Marketing and PhD Supervisor in Marketing at the PhD School in Business and Economics of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Dr. Dabija completed his PhD Studies at the Bucharest University of Economic Studies, Romania, and has been awarded several doctoral and postdoctoral research scholarships at Romanian, German, British and Finish universities. Dr. Dabija has recently lead a research project on sustainability in retailing financed by the Romanian National Authority for Scientific Research and Innovation (125,000 EUR). He has published in various journals, has participated in numerous conferences (European Marketing Academy Conference, World Marketing Congress, Annual MBAA International Conference, Annual North American ACR Conference, RESER), and serves as an ad-hoc reviewer for Amfiteatru Economic, Journal of Cleaner Production, Journal of Marketing Management, Journal of Global Marketing, and Marketing Education Review, as well as for Romanian and European research projects. His teaching disciplines are Retailing, International Marketing, Tourism Marketing, Sales Promotion and Strategic Marketing. Dr. Dabija has conducted different trainings on project management, retailing, retail marketing, marketing, sales and promotions in summer schools, companies and human ressources development courses. More recently Dr. Dabija published in Romanian the second edition of the book To conceive, to write and to publish a scientific article in business and economics, which was awarded in late 2017 the first book prize of the Romanian Association of Economic Faculties.

Ioana-Nicoleta Abrudan, PhD

Ioana-Nicoleta Abrudan, PhD

Ioana-Nicoleta Abrudan, PhD, is an Associate Professor within the Marketing Department of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Her main area of interest is retailing, with a PhD thesis on Shopping Centers, and she holds courses in Economy of Commerce, Retail Marketing, Policies and Strategies in Retailing, but she teaches courses in other areas as well, such as Services Marketing or Event Marketing. She has published in various journals and has participated in numerous international conferences (European Marketing Academy Conference, World Conference on Learning, Teaching and Educational Leadership, International Conference Emerging Markets Queries in Finance and Business, Marketing from Information to Decision), and serves as a reviewer for Journal of Marketing Management, Studia UBB Oeconomica and Marketing – from information to decision.

Program fees & Payment

There is a limited number of places for this year’s edition of the summer school. The tuition fee for the program is 200 Euros. Early bird registration fee is 150 Euros and has to be paid until 15th of May 2018.

The participation fee covers the following services:
•    Business courses and study materials
•    Breakfast and lunch (Monday to Friday on lecture days)
•    Accommodation in students’ dorms on-campus (3 students in a room)
•    Internet access (WiFi) on campus
•    Company visit
•    Grade certificate
•    Social and cultural program (guided city tour, visit of Village Museum, Romanian evening)
•    Transportation to Sighișoara and lunch in Sighișoara on Saturday
The program fee does not include the following:
•    Visa expenses
•    Travel costs to and from Cluj-Napoca
•    Insurance costs
•    Bank commissions
Students who want to participate in the summer school will have to pay the tuition fee after they had been accepted and received the acceptance letter. Details regarding payment will be sent to each accepted applicant via email, along with the acceptance letter

Accommodation

Students will be accommodated in the faculty’s dormitories which are right on-campus. A maximum of three students will share a room. Each room has its own private bathroom and WiFi access.

Registration

Last name: (required)

First name: (required)

Age: (required)

Gender: (required)

University: (required)

Country: (required)

Year of study: (required)

E-mail address: (required)

Phone number: (required)

CV (pdf only, limit:2mb)

Passport (pdf onl, limit:2mb)

Letter of intent (pdf only, limit:2mb)

Letter of recommendation (pdf only, limit:2mb)

Important dates

Early-bird registration: 15 May 2018

Regular registration: 29 June 2018

Notification of acceptance: within one week after registration

Summer school period: 30 July – 4 August 2018

Contact

Faculty of Economics and Business Administration
58-60, Teodor Mihali Street, 400591, Cluj-Napoca, Romania
econ.ubbcluj.ro

email: summerschool@econ.ubbcluj.ro

Academic Coordinator of the Summer School:
Assoc. Prof. Ovidiu BORDEAN, PhD
E-mail: ovidiu.bordean@econ.ubbcluj.ro

Students' Coordinator of the Summer School:
Assis. Prof. Irina SALANȚĂ, PhD
E-mail: irina.salanța@econ.ubbcluj.ro

Assis. Prof. Ioana BELEIU, PhD
E-mail: ioana.beleiu@econ.ubbcluj.ro

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